Design a mobile application concept that address the needs of SCAD students. As a team, we centered our entire app into addressing some of the insights we found during our research. We wanted to create an app with a single user flow and interaction. Our goal was to make an app that could seamlessly integrate into an increasingly busy SCAD student's life. Not only would it be fun, but it would actually improve his or her overall SCAD experience.
Research and Insights, Documentation of Process, User Interface and Illustration, Creation of Style Guide, Hi-Fi Prototyping, Animation Studies, and User Testing
Research and Insights, Documentation of Process, Video Editing, Mid-Fi Prototyping, and Animation Studies
Research and Insights, Lo-Fi Prototyping, User Interface, Experience Maps, User Personas, Video Production
Kara Humphreys (Me!)
Research and Insights, Brand Identity, User Interface, App & Gem Icons, Information Architecture, and User Testing and Documentation
This section of work displays a few of my favorite posters, email graphics, and social media graphics I have produced.
This project had very loose parameters regarding brand and design. There was one rule: the project had to feature a series of four different types of deliverables.
I took inspiration from two of my favorite things; cats and yarn. Thats where the idea for Purrl began: a store based on the iconic cat playing with a ball of yarn. Purrl is a fictional store located in the Williamsburg area of Brooklyn, NY, as well as an online store.
What is Purrl all about?
Cats love yarn. We love cats. We love yarn and cats. We offer the finest yarns for your cat to chase around the house. "Life is too short to knit and crochet with cheap yarn." We hand spin and hand dye all of our yarns in our store in Brooklyn. That is what Purrl is all about.
Logo & Brand Identity
Store Front Environmental Graphics