Design a mobile application concept that address the needs of SCAD students. As a team, we centered our entire app into addressing some of the insights we found during our research. We wanted to create an app with a single user flow and interaction. Our goal was to make an app that could seamlessly integrate into an increasingly busy SCAD student's life. Not only would it be fun, but it would actually improve his or her overall SCAD experience.
Research and Insights, Documentation of Process, User Interface and Illustration, Creation of Style Guide, Hi-Fi Prototyping, Animation Studies, and User Testing
Research and Insights, Documentation of Process, Video Editing, Mid-Fi Prototyping, and Animation Studies
Research and Insights, Lo-Fi Prototyping, User Interface, Experience Maps, User Personas, Video Production
Kara Humphreys (Me!)
Research and Insights, Brand Identity, User Interface, App & Gem Icons, Information Architecture, and User Testing and Documentation
This project had very loose parameters regarding brand and design. There was one rule: the project had to feature a series of four different types of deliverables.
I took inspiration from two of my favorite things; cats and yarn. Thats where the idea for Purrl began: a store based on the iconic cat playing with a ball of yarn. Purrl is a fictional store located in the Williamsburg area of Brooklyn, NY, as well as an online store.
What is Purrl all about?
Cats love yarn. We love cats. We love yarn and cats. We offer the finest yarns for your cat to chase around the house. "Life is too short to knit and crochet with cheap yarn." We hand spin and hand dye all of our yarns in our store in Brooklyn. That is what Purrl is all about.
Logo & Brand Identity
Store Front Environmental Graphics
The challenge for this project was to create an alternative design approach to CD packaging. I went back to Miles Davis's 1974 recording and listened to it repeatedly. While listening to the music I illustrated how it made me feel. The music was the inspiration for the entire series.
CD Package with 12 Page Packet Inside
2 Concert Posters
This project was to create a user interface design. I decided to create an app based on the love I have for crocheting. The app I created is called “Spot the Knot”. This app is all about exploring yarn bombing in your area and other areas around the world. Here you can make friends and post your own yarn bombs but also "heart" other people's posts. I thought this would be a great app for yarn lovers like me. The bottom navigation is based on four colors and the four main areas of the app. These colors represent the brand which is fun and quirky. Spot the Knot is a mobile application designed for the iphone6.
Logo & Brand Identity
User Interface Design
The challenge for this project was to create a responsive website in HTML and CSS for a local Savannah business. The local Savannah business was Back in the Day Bakery, which is one of my favorite spots in Savannah. When designing and coding the website, I had to take into consideration how a customer of Back in the Day would explore this website. I also had to focus my design on the three screens it would be viewed on: iphone6, ipad, and a desktop computer. I am more accustomed to being the front-end web designer but in this project I focused on front-end development over design.
This section of work displays a few of my favorite posters, email graphics, and social media graphics I have produced.
This video was created in the class Motion Media Technique 1. Its a short video inspired by one of my favorite quotes from the Mumford and Sons song "After the Storm". The guidelines for this project were that our videos must contain Kinetic Typography.
This assignment was to design promotional graphics to be wrapped on a vehicle. Additionally, we were instructed to make the miniature car look like a life-sized car using perspective. I wrapped a Volkswagen Beetle to promote Marc Jacobs' new fragrance, Honey.
This was a collaborative group project with Emi Tulett, Mark Napolitano, and Robin Beattie for our Business Practices of Graphic Design class. The challenge of this project was to create a fictional design agency. We chose the type of design we would feature, our location, and the identity of our business.
We chose Seattle, with its reputation for cold and rain. We decided to name our company 58&Up, due to the fact that on average, Seattle has only 58 sunny days throughout the year. We felt that we could bring the sun to our clients' cloudy day with a fun and radiant design agency.
Brand & Identity